Dear Sir or Madam,

Thank you for the interest that you are showing in our program. We've been serving hundreds of automobile dealerships since 1995 and more than 80% of our business comes from repeat clients and referrals. Here's the information on how we operate serving your organization in recruiting new salespeople.

We supply you a newspaper ad template (you’ll find a copy of it when you click “continue” at the end of this page) and we ask you to adjust it to your requirements and publish it in your local newspaper that comes out the week (including Saturday) preceding our visit to your dealership.

This ad asks for the candidates to apply at your dealership for interviews on Tuesday. We will be at your store Tuesday at 9:00am in order to set up the venue, and obtain information on your in-house policies, procedures, pay plan, and any other information you deem relevant to assist us in acquiring the best candidates.

On the same Tuesday, from 9:30am to 5:00pm, we meet the applicants. In an interview format we put them through a psychological profile in order to be able to assess their ability to perform as automobile sales representatives. The individuals that demonstrate the right aptitude and attitude are invited to a FREE automotive orientation day that is held on Wednesday. Those that will be invited will have been told during interview that the training fees are $598. but that this fee will not have to be paid in full until they have employment in the car business.

It is also made very clear during the interview that taking the training and paying for it does not guarantee them a job. We do not sell jobs. What they get for their money is automobile sales training. We tell them that the dealership has one or more positions open. We reiterate again that we do not hire anybody. We only train people. Management will make the final hiring decision once training is completed. They will also be informed that we will most likely train more people than is required at this dealership, but that we will help as much as we can those not hired on site to find a position in surrounding dealerships. We have a special interest in doing that since we are still short of ˝ of the training fees until they have a job. More than 90% of the people we train do get a job.

The training is generally conducted in the dealership's boardroom. When the dealership does not have a boardroom, then the dealer organizes a meeting room in a nearby hotel, restaurant, or other suitable facility.

Wednesday is an orientation and motivation day. Some applicants that have been invited may realize that a career in vehicle sales is not for them. They simply do not show up the next day. We definitely want only COMMITTED people. There is no pressure. No one has to make any decision or commitment in front of others on Orientation Day (Wednesday). They are informed of what we expect of them and in turn what they can expect from the car business. We do not promise them a garden of roses. The ones that are invited to come back the next day and that do decide to come back know exactly what to expect and what they are getting involved in.

Training starts Thursday ( this is the day they receive the training manual )and continues Friday. The training is extremely intensive. (Please refer to the attached Table of Contents form the training Manual) In fact, when training is completed, they will have received the equivalency of one year’s experience in the automobile sales business. We only teach "Non-Confrontational" sales techniques with great emphasis on leasing, follow-up and prospecting.

We guarantee an interview with management to each student, so we will ask you to set a day and time for the final interviews. Generally, the dealers like to do this immediately after training is over, usually the Friday afternoon. Most dealers will let the applicants know about the final decision on the same day or no later than early the following week.

We're asking you to reimburse the training fees of the individuals you hire in the following manner. After 90 days of continuous satisfactory employment, 50% of the training fee is returned to the employee. The other 50% is reimbursed after the next 90 days. So far, all dealers have accepted this.

We are paid by the applicants/students. Dealer expenses are as follows: a flat fee of $898. to cover for our trainer's traveling expenses; the cost of the ad in the paper (that you would run anyways); and lunch fees Wednesday, Thursday & Friday ( Pizza pop/soda or sandwiches usually eaten in the meeting room).

You can expect a gratifying turnout and exceptional applicants. We graduate committed professionals ready to assume a sales position. Please feel free to call some of the listed references for information.

continue ››