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Here's what you get:
The car business is not an easy business to be in, but it's a fun business and the rewards can be very satisfying. Success is directly related to effort and if you can assimilate what we teach and follow our time-tested system, you will see that on an average of more than three years at the same store, your business will be well established. At that point you only have to stay in touch with your client base to earn a well-above-average income (and have a great lifestyle!)

Our Professional Automotive Selling Skills Program has been developed to help new sales consultants implement critical selling and communication skills throughout the sales process. These skills enable the sales consultant to control the sale while anticipating and handling typical customer concerns and objections. No matter now friendly, skilled or experienced the professional sales consultant, problematic situations will arise in all areas of the sales process. The Sales Training Manual explores the types of potentially difficult situations that may arise and different ways to overcome them.

Our Sales Training Manual has over 180 pages. It has been specially formatted for the automobile business.

Here are a few topics covered in our manual |

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10 Keys to Success in
Selling Vehicles |
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Potential & Opportunities |
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Dealership Organization Chart |
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Skills & Organization |
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The Steps to "The Road to the Sale" the Professional Sales Format |
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The importance of your Attitude |
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The Sales Presentation & Selling the Benefits |
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Communication Quiz |
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Women packing more economic power in car sales |
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Questioning Skills |
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Justifying the Value "Walk-Around" |
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Handling Objections |
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The Road Test |
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Leasing vs Purchase Comparison
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Understanding
Leasing |
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Example |
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Keys to Successful Negotiation |
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Negotiating the price in the "Car Biz" |
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How to run a "No" into a "Yes" |
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Closing the sale |
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The Paperwork |
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the Business Office |
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More Keys to Success |
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Getting Referrals |
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Prospecting & Networking |
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Setting & Attaining
achievable Goals |
Also
technical stuff like: Understanding the
difference between a closed-end lease and an
opened-end lease, the difference between a residual
value and a guaranteed future value in a lease,
who's responsible for the end of lease return, the
gap insurance, the tax implications, the trade fair
market value, the good and the bad about the Black
Book, and much much more including real life
examples and 10 years scenario.
Lots of people who have either purchased our manual
or taken a live workshop with us have said after
that what they've learned in this book is so
valuable to them that even if they were never to
sell a car for a living in their life it would still
be one of the best investments they've made.
Hundreds of car dealerships have made it their sales procedure manual to be followed by all sales personnel.
See who they are by our customers reviews page
If you can't attend one of our live training sessions, you can order this manual online,
read it through then order your on-line Diploma confirming your achievement. You will have the benefits
of Robert's 42 years of experience, expertly presented in a time frame of your choosing.
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This course
(LIVE with one of our trainers) will cost you $598. (Typically,
automotive training schools will charge you anywhere
between $1,900. and $3,900. for basically the same
course).
*If you
ever take the course live, we will credit you the
cost of the manual upon presentation of your
receipt. |